Macrovision Corporation Uses Legal Scare Tactics Against Emerging Competitor InstallAware Software Corporation

Released on = February 25, 2006, 6:41 am

Press Release Author = InstallAware Software Corporation

Industry = Computers

Press Release Summary = Programmatically create MSI installations with automation,
repackage old MSIs

Press Release Body = FOR IMMEDIATE RELEASE


Macrovision Corporation Uses Legal Scare Tactics Against Emerging Competitor
InstallAware Software Corporation.

Macrovision Banks on Legal Scare Tactics to Stifle Competition and Thwart Attempts
to Educate Developers about the Emerging Standard in Software Installations

San Francisco, CA, February 6 2006 -InstallAware Software Corporation announced the
receipt of a legal scare letter from Macrovision Corporation, alleging that software
developers may confuse the InstallAware website and products with the defunct ZeroG
Corporation's website. The letter went on to assert rights over "the proprietary
hypertext markup language and Java scripts [sic]" used in the defunct ZeroG
Corporation website, now owned by Macrovision Corporation.

Recently InstallAware Software Corporation launched a "Switch and Win" campaign to
encourage users of competitive products to download and try InstallAware, Version
5.0 Installation Toolkit and determine for themselves which is a superior product.
"It seems terribly coincidental that this legal scare letter arrives on the heels of
our 'Switch and Win' campaign," observes Sinan Karaca, CEO and Founder of
InstallAware Software Corporation. Until March 1st, 2006 users of InstallShield,
Wise, and ZeroG products who convert to InstallAware receive 30 days of free
project-conversion support, and are entered into a drawing for a chance to win a
free Apple iPod shuffle. "We are seeing very high levels of interest in
InstallAware. More and more developers and consultants are switching to InstallAware
from legacy tools. Our users know they are getting a better product and better
support at a better price. We see Macrovision\'s decision to use legal scare tactics
regarding some inconsequential text on the InstallAware website as a sign that the
once mature installation market is ready for a major change."

InstallAware has pioneered installation technologies such as WebAware Components and
up to five times better compression, which are still unmatched in the industry, a
full two years after InstallAware's initial launch. More information on how
InstallAware is attracting former InstallShield and ZeroG users is available at
http://www.installaware.com/10-migrate.htm.

Macrovision, with an assortment of Digital Rights Management, CD/DVD Copy
Protection, Video Copy Protection, Peer to Peer Copy Protection, License Management
and Software Installation products, shipped its InstallShield 11.5, with two hot
fixes issued immediately after product release. "I consider InstallShield to be far
too unreliable to use," writes Thomas Tomiczek, Microsoft MVP and founder of
PowerNodes Corporation, on the InstallAware public forums at
http://www.installaware.com/forum/.

"After acquiring two of the top install vendors in the industry and mixing its
product portfolio, Macrovision would appear to be resorting to sending legal scare
letters to competitors, instead of competing fairly and squarely," adds Roy Nevens,
Vice President of Sales and Support for InstallAware Software Corporation. "We
simply provide a better product and better support." "As a recent InstallShield
convert, I\'ve been very impressed with the quick responses to questions," hails Joel
Hess, a Software Engineer from Eden Prairie, Minnesota.

In its letter, Macrovision claims that InstallAware's website design is "likely to
confuse consumers and lead them to erroneously associate InstallAware's product with
Macrovision." In response to Macrovision's completely unfounded accusations,
InstallAware Software Corporation is requesting input from software developers,
asking them "Are You Confused?" Macrovision, InstallShield, ZeroG and InstallAware
software developers are invited to compare the InstallAware
(http://www.installaware.com) and Macrovision/InstallShield/ZeroG websites
(http://www.macrovision.com) and vote
(http://www.installaware.com/installaware-are-you-confused.asp) whether they are
confused in any way by the alleged similarities between the two websites and
associated products. A copy of the letter sent by Macrovision to InstallAware
Software Corporation can be found at this web address:
http://www.installaware.com/threat/.

Mark Cuban, the owner of Dallas Mavericks and co-founder of Broadcast.com, sheds
light on Macrovision's tactics in his blog entry at
http://www.blogmaverick.com/entry/1234000957046914/. Mark mentions a recent lawsuit
by Macrovision against companies breaking Macrovision's copy protection. Mark views
this as evidence that Macrovision's software fails to work as designed, and
highlights Macrovision preferred legal action instead of improving their software.

InstallAware, Version 5, is the emerging leader in software development tools for
Microsoft Windows software developers using Windows Installer (MSI) technologies.
It is available in four editions, with prices starting at US$199. A time limited
trial and more information is available at http://www.installaware.com/.

About InstallAware Software Corporation

InstallAware Software Corporation, founded in 2003, is a software development
company focused solely on state of the art software installation tools which offer
the highest compression ratios and bullet-proof installations. The company produces
software installation and compression technologies for the Windows Installer (MSI)
platform on the Microsoft Windows Operating System. InstallAware is supported by
thousands of users worldwide, and is a Borland Technology Partner. For more
information, visit www.installaware.com.

###

MEDIA CONTACT:

Sinan Karaca
InstallAware Software Corporation
Email: sinank@installaware.com
Phone: 415-358-4094

InstallShield® and ZeroG are registered trademarks and/or service marks of
Macrovision Corporation and/or Macrovision Europe Ltd. in the United States and/or
other countries. Wise Installation System is a registered trademark of Wise
Solutions, Inc. iPod shuffle is a registered trademark and/or service mark of Apple
Computer, Inc.

Web Site = http://www.installaware.com/

Contact Details = Address: 336 Guerrero Street, San Francisco
United States of America

Phone Number: 1 415 358 4094
Email: shareware@installaware.com

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